AI Insights · Timothy · July 2025
Top 5 Personalization Apps on Android in New Zealand: Q2 2025
Explore the performance trends of the leading personalization apps on Android in New Zealand during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the personalization app market on Android in New Zealand showed diverse trends. Here's a closer look at the top five apps based on data from Sensor Tower.
Zedge™ Wallpapers & Ringtones experienced a gradual increase in weekly revenue, culminating at about $365 by the end of June. Downloads remained relatively stable, peaking at 578 in early April, while active users fluctuated slightly, with numbers reaching 1.4K in late June.
Shimoji: Ah Shimeji saw a significant rise in weekly downloads, peaking at 1.3K in early June. Active users also increased, reaching a high of 1.8K mid-June.
Zipper Lock Screen Wallpapers maintained a steady performance with downloads fluctuating throughout the quarter, peaking at 971 in mid-May. Active users remained strong, reaching up to 1.8K by June end.
ThemeKit - Themes & Widgets had weekly downloads peaking at 931 in late April, while active users topped out at 5.2K in mid-April. Revenue showed modest fluctuations, with a high of $22 during the quarter.
WidgetKit-OS18 Themes & Icons experienced varied download numbers, with highs of 889 in late March. Active user numbers remained stable, ending the quarter at 469.
These insights reveal the dynamic nature of the personalization app market in New Zealand. For more detailed analysis, explore Sensor Tower's comprehensive data.